WHAT WE DO?
we are ready
for all challenges!
Investors
Sustainable growth strategies for emerging brands and investors.
Restaurant Startup
Innovative new concepts development strategies and financial feasibility for restaurant startups.
Operators
Efficient systems for restaurant operators.
OUR FINEST MOMENTS
Digital campaign and responsive website creation.
We are passionate about providing clients with cost-effective, integrated and easy-to-use restaurant technology systems that simply work the way they should. Our goal is to make the lives of restaurant operators easier, creating efficiencies using technology that save both time and labor.
Gemini Consulting first works to understand the needs of each client, highlighting where technology can streamline processes and improve the guest experience. Gemini Consulting’s technology experts then design and implement a tightly integrated, world-class combination of solutions, including:
Point of Sale Systems (POS)
Kitchen Display Systems (KDS)
Innovative FOH and BOH Technology Integration
Scheduling, Reporting and Budgeting Management Systems
Accounting / Payroll Systems
Online / Mobile Ordering
Table / Guest Tracking Systems
Credit Card / Gift Card Processing
Phone and Internet
Guest-Accessible WiFi
Music / Sound Systems
Website Development
Digital Signage
Security Cameras
Wiring / Cable Pulling
WE ARE FAMILY
Multi-award winning marketing agency in Philadelphia.
Gemini Consulting has developed comprehensive marketing programs for many successful startups, brand-refresh projects and turnarounds for restaurants and franchises. Our successful marketing and communication programs have been implemented by brands all over the world. A great marketing strategy is creative and practical, proactive not reactive, and keeps the budget and calendar top of mind.
Starting with a well-defined brand positioning statement with the full support of management, we develop a marketing plan and calendar to meet your overall business plan objectives. From the marketing plan, strategic marketing programs and consumer messaging are developed to meet specific marketing goals. Our comprehensive programs typically focus on creating tools for in-house resources to execute, including digital marketing and social media that has been search engine optimized and localized, consumer promotions, new product introductions, limited time only offerings (LTOs), menu and menu board design, email marketing, loyalty programs, in-store point of purchase materials, merchandising and direct mail to drive trials and expand brand reach.
KEY MARKETING ASSESSMENT AREAS
Gemini Consulting's restaurant marketing consultants also perform marketing assessments, which involve a thorough review of existing marketing strategies and materials. The objective is to identify opportunities to increase guest traffic and enhance product mix to drive both revenue and profits and increase overall brand satisfaction.
THE 12 KEY MARKETING ASSESSMENT AREAS INCLUDE:
Brand Positioning
Guest / Menu Satisfaction Studies
Consumer Research (includes Branding, Design Impact, Competitive Audits, Concept Audits)
Marketing Budget Analysis (historic and current)
Marketing Plans (historic and current)
Marketing Communication (includes Advertising, Public Relations, Digital Tactics, Loyalty Programs, etc.)
In-Store Merchandising / POP materials
Menu Strategy
Product Sales / Menu Mix Data
Competitive Analysis
Staffing and Resourcing (both internally and externally)
We will prepare a detailed report of our findings, with actionable recommendations designed to meet the marketing challenges and opportunities uncovered. Additionally, we will create a list of “low-hanging fruit”—areas of opportunity that can be acted upon quickly to garner a more immediate impact from existing operations—and next step recommendations designed to provide a logical road map towards overall brand health and profitability.